TEDxUGA
Each March, a carefully curated collection of students, faculty, staff, and alumni take the TEDxUGA stage to share their passions, stories, inspirations, and ideas with the University of Georgia and Athens community. People of all ages and backgrounds come together for an evening dedicated to connecting and sharing in a collective experience. TEDxUGA has become not just a highly anticipated annual event but also a community partner, a part of the UGA curriculum, and a campus movement dedicated to ideas worth spreading. Since 2013, 97 presenters have taken the TEDxUGA stage and their talks have been viewed a collective 2.8 million times.
As the Director of Community Engagement, I was in charge of managing the social media accounts and external relations. From crafting press releases to social media copy, I curated content for students at UGA and the local school district, alumni, local businesses, and community members alike. Below are examples of my work.
Facebook frame.
In anticipation of TEDxUGA 2019: Amplify, we created custom Facebook profile picture frames (like the one to the right) to spread awareness about our event. Anyone scrolling through Facebook could see the “framed” profile picture, click a button on the bottom to add it to theirs, and learn more about what the frame was about. This was a huge success, as everyone loved the frames and wanted to add it to their profiles.
Screens.
The TEDxUGA design team created the image on the left to display on televised screens throughout Grady College as well as other buildings at the University of Georgia.
Snapchat Geofilters.
The TEDxUGA design team has made it a tradition to create a Snapchat Geofilter for each TEDxUGA event. For TEDxUGA 2019: Amplify, we created the geofilter to the right.
Social Media Posts
Branding Materials
Below are branding promotional materials for social media, such as cover photos, profile pictures, etc. Not only did the TEDxUGA official social media accounts use these graphics, but so did members of the Steering Committee, which spread awareness of the event.
“Promo Day”
Along with the branding materials above, other graphics were made for TEDxUGA’s “Promo Day” - a day dedicated to promoting the upcoming TEDxUGA event. Members of the Steering Committee all take part in the celebration and share these graphics on their social media. To see the promotional guidelines designed to make this day a success, click the button below.
Presenter Announcements
Below are the presenter announcements shared on social media, which were promoted on Facebook. To see the “BTS” of this campaign, click here.
