Transforming the way we teach botany.
The Gardens are now just the first step to enhancing the botanical experience.
The State Botanical Gardens are 313 acres of displays, natural areas, and conservation, free to the public. As a unit of Public Service and Outreach at the University of Georgia, the State Botanical Garden of Georgia creates and nurtures an environment for learning, inspiration and engagement through horticulture, conservation, science based programs and lasting partnerships.
With this mission in mind, the Gardens wanted to provide a supplemental instructional opportunity that allows users to take advantage of their mobile devices they get distracted by in the Gardens. By creating an interactive, supplementary mobile application, the Gardens capture the attention of younger audiences and change the landscape of botanical instruction.
Below are social deliverables my team created to advertise the creation of this mobile application.
App Store Ready.
This App Store Ready Document was created to send to the Apple Store along with the mobile app request. When applying to have your app on the Apple app store, you need to create a form that gives a thorough explanation of what your app does and how it is different from others already in existence. Since our app also has branding associated with a university, we needed to include their signed permission as well.
Email Campaign.
For our promotion campaign to spread awareness of the app, we sent this newsletter to recurring visitors of the Gardens and those who signed up for updates. To view the email, click the button below.
Facebook Post.
Along with sending out a email announcing the release of the application, we created a Facebook post to share from the State Botanical Garden of Georgia’s account. The Facebook gives insight into what the mobile application offers visitors of the Garden, and if the user clicks on the picture, then they are taken to the app store.
Promotional Flyer.
The flyer was distributed to organizations associated with the State Botanical Garden of Georgia, put throughout common areas of the Gardens, and around the University of Georgia at large.
Instagram post.
This Instagram post was designed to be shared from the official State Botanical Garden of Georgia Instagram page. The post was shared to reach a younger generation of visitors who frequented the Gardens. It was also a sponsored post, which reached users who were interested in attributes associated with the Gardens but who didn’t follow the Instagram page.
Tweet Annoucement.
This tweet was shared from the official State Botanical Garden of Georgia. Like the Instagram post, it reaches a younger generation of Garden visitors. Although we didn’t sponsor this post, it garnered great attention from those not already following the account, thanks to retweets from accounts associated with the University of Georgia, the Office of Service-Learning, and the Department of Public Service and Outreach.
SLAM Presentation
For our capstone class, we had to present at SLAM!, an event where NMI and UGA alumni come to see our final presentations with the opportunity to network afterwards. Below are the final deliverables we brought to the event as well as photos of our booth set-up and team.
Team Postcard.
We created a half-pager “team postcard” that gave information about our mobile application as well showed our team members names and titles. To view the card in a pdf version, click the button below.
Booth Poster.
We made this poster to hang behind our booth during our presentation. In has much of the same information as the half-pager; however, it’s large enough that “floaters” passing from booth to booth could see it. We did this to hopefully grab passerby’s attention, and encourage them to come to our booth to learn more. To see the poster in pdf version, click on the button below.