UX & UI Design
UX (user experience design) and UI (user interface) is a necessary component of product design that ensures your product will not only meet user’s needs, but will be optimal for continual engagement. Without conducting UX and UI testing in the preliminary steps of your product design, you set yourself up for potential failure. In all that I have created, whether it be social campaigns for clientele or designing a google extension, I have conducted the following steps to ensure success down the road.
The minutia.
Research.
Conducting a thorough analysis of the current state of your platform is important in understanding what works and what doesn’t. Then, look to what works for your competitors/peers and see how their users engage with their platform.
This is stage where you can can take advantage of experimental design, to test how users engage with your product.
Conceptualize & Strategize.
After learning what works and what doesn’t, it’s time to conceptualize what specific content you what your platform to curate, and strategize how to properly design the platform to optimize user engagement with said content.
This is the ideation stage, where you write out a webpage outline of all the content you’ll include in your platform.
Create.
Finally, it’s time to make the “blue prints” of your platform that identify its idiosyncrasies. The “blue prints” encompass the following: personas, site maps, use cases and scenarios, user flows, sketches and infographics, and finally wireframes.
This final stage provides reasoning for each component of your platform, and gives you a resource to come back to when making future changes.
See examples of my UX/UI work below. Click on the buttons for a specific type of content, or an image to see the full set of “blue prints” associated with each client.
