Strategica Partners
During the summer of 2020, I interned as one of Strategica Partner’ UX Associates. During my time, I designed UI for SP’s newsletter, conducted market research for one of their client’s Capswan, designed and integrated their Medium blog into SP’s website, constructed user flows for the Go To Market white paper (whose template I also designed), curated a style guide for SP, conducted a social media audit for for Three Wishes College Strategies, and more!
UX/UI Design.
Strategica Partners Newsletter.
SP was in need of a newsletter template that they could update every month that they could share with stakeholders to update them on current clients they are working with, share recent publications, spotlight team members who have have gone above and beyond (this is to increase morale and help stakeholders become more familiar with members of the team), and to encourage engagement with SP’s social media. I designed the newsletter template in Figma, and incorporated many of the design elements on SP’s website for consistency and brand identity purposes. To view the newsletter, click the button below.
White Papers.
SP publishes a great deal of white papers to share their market research and strategy with the public. However, they didn’t have a template for the team to plug their writing into. Because of the platforms the white papers are displayed on, and the need for the paper to be accessible to the average user, the founder of the company asked me to design a template that was easy to use internally and easily comprehendible. Because of this, I designed the template on Canva, because this is the platform the team is most familiar with. To view an example of a white paper using the template I created, click the button below.
REST OF WORK COMING SOON
