TEDxKenmoreSquare.
TEDxSquare is an independently organized TED-like event. Kenmore Square is a particularly unique neighborhood of Boston. Its heart is marked by the intersection of 2 major city thoroughfares, Beacon Street and Commonwealth Avenue. Previously a swampy, desolate corner of Boston where the Charles River fed into the marshy Back Bay, Kenmore Square is now a destination in and of itself. Starting at the turn of the century, it has undergone a dramatic renovation and is now a mini-hub within the Hub. The diversity of businesses, universities, museums, and sports facilities in the area mirrors the diversity of disciplines and ideas as represented by TED.
From 2019-2020, I served as their Digital Marketing Manager, overseeing marketing campaigns, social media and external relations. Below are some examples of my work.
Presenter Announcements
For TEDxKenmoreSquare 2020: Intersections, the digital marketing team created a Presenter Announcement campaign that lead up to the day of the event. Below are examples of the graphics used for the campaign.
Press Release
The digital marketing team created an extensive press release to send to local businesses, news outlets, university student organizations, and more. To view the release, click the button below.