NMI & EM Fundsters
Both the NMI and their Master’s program (Emerging Media) have a campaign called the “Future Fund”, in which students can pledge to donate a penny per student in their cohort in the years following their graduation to help the programs continue to grow.
Purpose of this Campaign.
The purpose of this ongoing campaign is spread awareness of the Future Fund program and incentivize students to donate. Below are examples of the promotional materials created for this campaign, as well as the benefits offered to donors.
Click the image above to view a presentation on the NMI Future Fund.
Promotional Materials.
Below are promotional materials used to spread awareness about both the NMI and EM Future Fund programs. From email campaigning to promoting the current Future Fundsters on the televisions around the NMI and Grady College, we used a digital approach to spreading awareness of this campaign.
NMI Future Fund Invitation
EM Future Fund Invitation
NMI Future Fund Reminder Email
EM Future Fund Reminder Email
Television Promo Slideshow
Benefits.
Students who take part in the Future Fund program receive benefits from doing so, besides giving back to the program that helped them grow during their time at UGA.
Fundster Facebook page.
Like the LinkedIn Job Board, Fundsters have access to an exclusive Facebook page that shares job and professional opportunities before other students have access. NMI administrators also share other advancement opportunities that only fundsters have access to within the Facebook page. Get a look at the Facebook page below!
Graduation Cords, decals and more!
NMI students are gifted a silver graduation cord that they can wear with their graduation garb on their special day. EM students receive a special certificate they can frame and hang up with their diploma. Along with these gifts, students are also given decals, mugs, shirts and more!
Leave your legacy.
All donors names are added to a plaque that hangs outside the NMI. As years go by, names will continue to be added, and donors will be able to look and see that they have a legacy with the NMI/EM.
