Data Visualization.
Make complex analytics, statistics and other forms of data intriguing, relevant and easy to consume for your audience.
Data is the backbone of credibility. In order to convince your audience that your business’ purpose is rationale, you need to showcase your data to your audience. However, in order to do so successfully, your data needs to be visualized with the following attributes in mind…
Simple analysis.
Make it simple. Data can be complex and overwhelming. Make it simple, so that users don’t have to use much cognitive effort to interpret your analysis and support your underlying rationale. The key to a successful marketing strategy is making it simple to interpret; the same is true for data visualization.
Clean graphics.
Your audience should be interpreting your results, not the graphic design. By using commonly understood design elements, your audience will be able to understand at first glance what your analysis is covering. The little cognitive effort your audience uses should be towards understanding your data collected, NOT the graphics themselves.
Clear takeaway.
There should be an evident takeaway from your data analysis that calls your audience to action. After interpreting the results, what do you want your audience to do? Learn more about your business/cause? Come to an event? There needs to be an underlying purpose to your analysis that prompts your audience to act.
Below are samples of data visualization I created to accompany my research.
COMING SOON
